The company will develop scripted projects across drama, comedy, action, and thriller, with a focus on stories that explore love, identity, ambition, and morality. Grounded yet elevated, these stories often live in the gray areas, where relationships are messy, choices are complicated, and the truth is rarely simple.

2Ninety aims to partner with writers, directors, and producers to develop original ideas, adapt true stories, and reimagine existing IP through fresh creative perspectives. The company will work with both emerging and established voices to build stories that feel culturally relevant and emotionally honest.

Through its work, 2Ninety aims to entertain while revealing the deeper layers of the human experience, stories that remind us that while we are all unique, we are often navigating the same questions about who we are and how we relate to one another.